What he is trying to say here is that you can have an action packed interesting dramatic start to a movie which grabs the audience interest straight away or you can have a slow boring start.
I personally like openings of movies with a lot of action as it gets me interested straight away. However I still do kind of enjoy movies with slow beginnings because many films who have slow and boring openings normally have a good ending.
According to Jean Jacques Beinix, he says that the risk of instant arousal is that when the film starts with an action packed or dramatic start to get the audience satisfied, after that the audience would be expecting something more dramatic after the opening but the director of the film might not have any ideas for it. Jean Jacques Beinix says that films should start slowly then show the actions later on as this would keep the audience engaged with the film.
Explain why "a good beginning must make the audience feel that it doesn't know nearly enough yet, and at the same time make sure that it doesn't know too little"
You've got to make a judgement on how much information you give away in the opening of the movie. Too much information might give a glimpse of the audience of what's going to happen next and therefore this might bore the audience. If there's too little information, the audience might get confused of what's going to happen next.
What does critic Stanley Kauffman describe as the classic opening?
He says that the film starts with an establishing shot on New York City, then it goes close up on a building, after that it goes close up on a window of a building, then it goes inside the window it goes close up to the room, then inside the room we see the person in that room. Classic openings establish normality, it shows a normal day life, then the rest of the movie it shows abnormality.
Why is Kyle Cooper's title sequence to the film Seven so effective?
It's going to get you interested straight away, it foreshadows of what is going to happen in the film. The opening title sequence shows the obsessive psychotic nature of the film's main character, with the effects such as scribbly writing fonts which looks psychotic.
What is meant by "a favourite trick of Film Noir"? What is the trick?
The film starts with the end of a movie, then it goes back in time. We see the build up of what's going to happen.
How does the opening to the film 'The Shining' create suspense?
In the opening of The Shining, the car is going to a very bad place, to a lonely isolated mountainous area, the music adds suspense. The camera is like a predator following the car which is the prey.